How To Sell To China
China is the workshop of the world.
Most of the things sitting on my desk as I write this have been made there. It’s easy to source products from China to sell in the West, but what about the other way round?
China presents an amazing opportunity. It’s the world’s most populous country with over 1.381 billion people is the second largest importer of goods. It’s just that the language and culture is so different to that in the West that many small businesses feel that the problems are insurmountable.
According to the UK Government, there are a number of reasons to choose China as an export destination:
largest country in the world by population with over 160 cities of more than a million inhabitants
fast growing consumer market resulting from increasing number of middle income consumers
growth ensured by Chinese monetary policy
forecast to become the world’s largest luxury goods market by 2020
As the UK Government says,
‘If the last decade was all about “Made in China”, the next decade will be all about “Made for China”’.
The Chinese are also avid online shoppers. According to the Ministry of Commerce in China, 302 million Chinese online shoppers spent $296 billion in 2013.
And it’s only going to get bigger.
By 2020, McKinsey predict that China’s online market will be as large as those of the United States, Japan, United Kingdom, Germany and France combined.
But there’s a problem. Most Chinese online consumers buy from Chinese online marketplaces, such as Tmall, and not from Amazon and other Western online retailers.
So what Western products do Chinese consumers like to buy?
Face and social status are very important in Chinese culture. Having the right brand can signify higher socio-economic status, so often Chinese will be willing to pay more for them. Selling wine to China is a good market.
As a result, luxury Western goods do very well. For example, Jaguar Land Rover is the UK’s biggest exporter, selling cars to China
After the Chinese baby milk scandal in 2008, Chinese consumers began to distrust domestic baby food products and buy foreign ones instead. Selling baby formula to China has become popular. This feeling seems to have spread to other items taken internally, like vitamin supplements.
Can You Get Help To Export To China?
Tom Hua helps small businesses in the West to export to China. Born in China, he scraped enough money together to go to university in Australia in 1990.
Since then, he’s become a highly-successful entrepreneur, both in Australia and China. His companies include:
All Domain Name Registration Services – iKeys.net
Website Hosting Service – HostingBay.net
Web Development – Webay.com.au
Search Engine Optimization Services – Esolute.com
Software Development – BodaIT.com
Internet Payment Solutions – WorldInternetPay.com
Shopping Cart & Ecommerce Software WorldInternetOffice.com
Electronic Publishing Network – eBookWholesaler.com
Information Products with Full Resell Rights – FreeToSell.com
A World First in Electronic Publishing Industry – PDFBrander.com
World Leading Internet Business Seminar WorldInternetSummit.com
Click on the video to watch Tom Hua explain how he can help your business sell to China: